Linking Like A Journalist

Links are the life blood of your online publication. They generate traffic, readers, reputation and legitimacy.

James Foust, author of the textbook Online Journalism, writes that “links are second only to text in their ability to convey information and meaning to the user.”

But anyone can create a web page with a list of links.

As a journalist, you are looking to “add value.” You are looking for the best, most useful, most accurate, and most essential links that provide:

* source of your information
* background
* additional information on your story
* alternate point of view
* or further exploration

And there are proper ways to format your hyperlinks.

1. Pick a word or phrase to highlight. The link text should summarize what is at the other end of the link. The user should know where they are going and what they will find.

2. Avoid “click here” or other unnecessary words or phrases.

Here are instructions for how to create a link using


About Nick DiUlio

My name is Nick DiUlio, a freelance writer and editor from New Jersey. I have been passionate about the craft of writing since I was old enough to spell, and this love has led to a successful career in journalism and creative nonfiction. As a freelancer, I have covered a wide range of topics and personalities, as my published work has focused on everything from profiles of artists and important political figures to hard-news stories with both national and local appeal; from restaurant and beverage reviews to tips on fashion and finance; from health and wellness pieces to celebrity Q&A’s. My work has appeared in several local, regional and national publications—both in print and online—including Philadelphia Magazine,, Miller-McCune, New Jersey Monthly, Eating Well, and Delaware Today. Additionally, I am the South Jersey Bureau Chief for New Jersey Monthly and an adjunct journalism professor at Rowan University. To be sure, the broadness of my body of work seems only to be matched by my boundless interest in almost every subject imaginable (except Warren Zevon). Check out some of my most recently published work here.
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