Writing Effective Headlines for Web and Mobile Devices

You have two audiences online: readers and search engines.

For readers: Headlines should be simple, literal and direct. They must motivate readers to click.

For search engines: Search engines look for keywords. If a headline contains keywords that are also repeated in the text of the article, it will show up higher in search engines.

Suggestions for writing better online headlines:

1. Be descriptive – say clearly what the story is about

2. Use keywords

3. Use conversational language

4. Avoid puns that confuse or are unclear

5. Engage readers – your headline is just one in a zillion circulating on social media.

Love them or hate them, BuzzFeed and UpWorthy know how to do headlines. Here’s an article explaining what Upworthy might mean for the future of online content.

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About Nick DiUlio

My name is Nick DiUlio, a freelance writer and editor from New Jersey. I have been passionate about the craft of writing since I was old enough to spell, and this love has led to a successful career in journalism and creative nonfiction. As a freelancer, I have covered a wide range of topics and personalities, as my published work has focused on everything from profiles of artists and important political figures to hard-news stories with both national and local appeal; from restaurant and beverage reviews to tips on fashion and finance; from health and wellness pieces to celebrity Q&A’s. My work has appeared in several local, regional and national publications—both in print and online—including Philadelphia Magazine, Slate.com, Miller-McCune, New Jersey Monthly, Eating Well, and Delaware Today. Additionally, I am the South Jersey Bureau Chief for New Jersey Monthly and an adjunct journalism professor at Rowan University. To be sure, the broadness of my body of work seems only to be matched by my boundless interest in almost every subject imaginable (except Warren Zevon). Check out some of my most recently published work here.
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One Response to Writing Effective Headlines for Web and Mobile Devices

  1. Pingback: Week 4 | Southern Accents

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