TV journalism is made to be watched on a TV:
- The audience is passive.
- It is shown on relatively large screens.
- The segments are designed around commercial breaks.
- It’s linear – there is a beginning, middle, and end.
- Viewers often recognize the anchors and the reporters.
- Viewers often have the TV on in the background while they do other things.
But people don’t watch online videos on TVs. They watch them on their desktop, laptop, tablet, and phone. And they watch and interact with the videos in different ways.
So how might web video journalism be different?
Here are some ideas to start…
Information might be the same, but the presentation is key to whether or not it will be watched and shared.
See same story by a local on-camera local reporter (2011) and ESPN’s website (2011).Note they are same length.
Authentic and audience are key.
See David Pogue technology reviews, Yahoo (2014)
Rely less on voice-overs and stand-ups.
See Beat poet uses ballpoint pens, not drum machines, NewsWorks (2011)
It can be interactive and non-linear.
See 100 Gallons, UNC Chapel Hill (2012)
It is increasingly a one person gig.
See Standout game for West Catholic, Philly.com (2011)
When everyone is a content creator, your video has to stand out.
See How to Make Your Video Go Viral, NYTimes.com (2013)
It can be more experimental and creative. You can help define what online video journalism becomes.
See Words, Radiolab and NPR (2010)