Beat Pitch Due Wednesday, Sept. 10

Due Wednesday, Sept. 10 at beginning of class

First, review the advice for picking a beat for this semester. When you have a topic, write out your beat pitch in concrete and specific terms.

Your beat pitch must describe:

1. Topic, geographic location, or community you are going to cover (Example: Caring for elderly parents)

2. Title for your blog. It should be compelling and descriptive. (Example: The New Old Age)

3. One sentence catchphrase. It should sum it up the topic and/or the audience in one concise sentence. (Example: A focus on the elderly and the adult children who struggle to care for them.)

4. Your target audience. Describe the age, location, job, education, and interests of your audience. (Example: Baby boomers with elderly parents. Adults over age 80 are the fastest growing segment of the population.)

5. Mission and Content. In a few sentences, describe what you are setting out to do and what kinds of content you plan to create. (Example: Provide news and advice for people looking for information on how to care for their elderly parents. Will feature articles on medical issues, family dynamics, the range of care services, and end of life challenges.)


About Nick DiUlio

My name is Nick DiUlio, a freelance writer and editor from New Jersey. I have been passionate about the craft of writing since I was old enough to spell, and this love has led to a successful career in journalism and creative nonfiction. As a freelancer, I have covered a wide range of topics and personalities, as my published work has focused on everything from profiles of artists and important political figures to hard-news stories with both national and local appeal; from restaurant and beverage reviews to tips on fashion and finance; from health and wellness pieces to celebrity Q&A’s. My work has appeared in several local, regional and national publications—both in print and online—including Philadelphia Magazine,, Miller-McCune, New Jersey Monthly, Eating Well, and Delaware Today. Additionally, I am the South Jersey Bureau Chief for New Jersey Monthly and an adjunct journalism professor at Rowan University. To be sure, the broadness of my body of work seems only to be matched by my boundless interest in almost every subject imaginable (except Warren Zevon). Check out some of my most recently published work here.
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