Your Beat Pitch

Email your beat pitch to me by 10 p.m. on Sunday, Feb. 1

First, review the advice for picking a beat for this semester. When you have a topic, write out your beat pitch in concrete and specific terms.

Your beat pitch must describe:

1. Topic, geographic location, or community you are going to cover. (ie– The technology community in Philadelphia)

2. Title for your blog. It should be compelling and descriptive. (ie Technically Philly)

3. One sentence tag line. It should sum it up the topic and/or the audience in one concise sentence. (ie Better cities through technology)

4. Your target audience. Describe the age, location, job, education, and interests of your audience. (ie Technically Philly… “serves local technologists, entrepreneurs and people who care about technology’s local impact.”)

5. Mission and Content. In a few sentences, describe what you are setting out to do and what kinds of content you plan to create. (ie Technically Philly…”grows local technology communities by connecting organizations and people through news, events and services. We provide original editorial, expert programming and tools which improve recruitment, marketing, community cultivation and economic development.”


About Nick DiUlio

My name is Nick DiUlio, a freelance writer and editor from New Jersey. I have been passionate about the craft of writing since I was old enough to spell, and this love has led to a successful career in journalism and creative nonfiction. As a freelancer, I have covered a wide range of topics and personalities, as my published work has focused on everything from profiles of artists and important political figures to hard-news stories with both national and local appeal; from restaurant and beverage reviews to tips on fashion and finance; from health and wellness pieces to celebrity Q&A’s. My work has appeared in several local, regional and national publications—both in print and online—including Philadelphia Magazine,, Miller-McCune, New Jersey Monthly, Eating Well, and Delaware Today. Additionally, I am the South Jersey Bureau Chief for New Jersey Monthly and an adjunct journalism professor at Rowan University. To be sure, the broadness of my body of work seems only to be matched by my boundless interest in almost every subject imaginable (except Warren Zevon). Check out some of my most recently published work here.
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One Response to Your Beat Pitch

  1. Pingback: Week 2 | Southern Accents

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