Intro to web analytics

Journalists live in an age of the big board. So they must understand how, when and where people get their news. But understanding how the web works also involves going beyond the common knowledge and practice.

“To build your audience online, you need to analyze what you publish, what your readers like and don’t like, and then do more of what they like. You also need to make sure that your content, especially content your current readers have shown interest in, can be found by new audiences through search and shared through social media.” – JournalismNext

Some basic terminology:
-top posts and pages – most visited posts and sub pages
-page views – total number of pages viewed in a given time period
-visits – number of times everyone accesses a website
-unique visitors – number of computers that access a website
-referrers – where your traffic comes from; links to your site)
-search engine terms or queries – what words people searched to get to website
-subscribers – individuals who subscribe or follow your posts (get information via feeds or email alerts)
-clicks – URLs that readers click to go away from your site

Search Engine Optimization (SEO) – understanding how to optimize your web content so it can be found by search engines.

“Google Juice” Top 10 Most Important Google News Ranking Factors

Get to know your WordPress.com stats

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About Nick DiUlio

My name is Nick DiUlio, a freelance writer and editor from New Jersey. I have been passionate about the craft of writing since I was old enough to spell, and this love has led to a successful career in journalism and creative nonfiction. As a freelancer, I have covered a wide range of topics and personalities, as my published work has focused on everything from profiles of artists and important political figures to hard-news stories with both national and local appeal; from restaurant and beverage reviews to tips on fashion and finance; from health and wellness pieces to celebrity Q&A’s. My work has appeared in several local, regional and national publications—both in print and online—including Philadelphia Magazine, Slate.com, Miller-McCune, New Jersey Monthly, Eating Well, and Delaware Today. Additionally, I am the South Jersey Bureau Chief for New Jersey Monthly and an adjunct journalism professor at Rowan University. To be sure, the broadness of my body of work seems only to be matched by my boundless interest in almost every subject imaginable (except Warren Zevon). Check out some of my most recently published work here.
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One Response to Intro to web analytics

  1. Pingback: Week 5 | Southern Accents

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