Journalists live in an age of the big board. So they must understand how, when and where people get their news. But understanding how the web works also involves going beyond the common knowledge and practice.
“To build your audience online, you need to analyze what you publish, what your readers like and don’t like, and then do more of what they like. You also need to make sure that your content, especially content your current readers have shown interest in, can be found by new audiences through search and shared through social media.” – JournalismNext
Some basic terminology:
-top posts and pages – most visited posts and sub pages
-page views – total number of pages viewed in a given time period
-visits – number of times everyone accesses a website
-unique visitors – number of computers that access a website
-referrers – where your traffic comes from; links to your site)
-search engine terms or queries – what words people searched to get to website
-subscribers – individuals who subscribe or follow your posts (get information via feeds or email alerts)
-clicks – URLs that readers click to go away from your site
Search Engine Optimization (SEO) – understanding how to optimize your web content so it can be found by search engines.
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