Tips for Writing for the Web

Writing for the web can be different than writing for print. Part of the issue is how people read online. They surf, skim and click. While the web has room for all styles of writing, these tips might help you

1. Write shorter. If you are going to write long, you must give people a reason to read.

2. Be conversational in your writing style. You’re building a relationship with your readers in ways that were never a part of “traditional” media. Let your personality, your perspective, and your style shine through the writing. This will be one of the most powerful draws for your audience. For a great example of this check out Renegade Mothering.

3. Be specific and concrete in whatever you’re covering. Ask yourself: What, specifically, is this post about? Maybe even sum it up in one sentence before you start writing.

4. Use active voice and strong verbs.

5. Omit needless words and phrases.

6. Attribute your sources with hyperlinks. Give credit to ideas, text, photos, etc.

7. Use sub-headings, lists, key words and boldface type.

8. Be specific with headlines. Be clear. Use key words. Avoid puns.

9. Learn to be your own editor. Write. Save. Wait 15 minutes. Come back. Read it again. Then publish. Then read it again.

10. Mistakes, errors, typos and misspellings undermine your credibility. Run spell and grammar check.

11. Use hyperlinks to send your readers to other resources, blogs, or interesting material. They are not chained to your website the way they were once chained to a newspaper or magazine.


About Nick DiUlio

My name is Nick DiUlio, a freelance writer and editor from New Jersey. I have been passionate about the craft of writing since I was old enough to spell, and this love has led to a successful career in journalism and creative nonfiction. As a freelancer, I have covered a wide range of topics and personalities, as my published work has focused on everything from profiles of artists and important political figures to hard-news stories with both national and local appeal; from restaurant and beverage reviews to tips on fashion and finance; from health and wellness pieces to celebrity Q&A’s. My work has appeared in several local, regional and national publications—both in print and online—including Philadelphia Magazine,, Miller-McCune, New Jersey Monthly, Eating Well, and Delaware Today. Additionally, I am the South Jersey Bureau Chief for New Jersey Monthly and an adjunct journalism professor at Rowan University. To be sure, the broadness of my body of work seems only to be matched by my boundless interest in almost every subject imaginable (except Warren Zevon). Check out some of my most recently published work here.
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6 Responses to Tips for Writing for the Web

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