Writing for the web can be different than writing for print. Part of the issue is how people read online. They surf, skim and click. While the web has room for all styles of writing, these tips might help you
1. Write shorter. If you are going to write long, you must give people a reason to read.
2. Be conversational in your writing style. You’re building a relationship with your readers in ways that were never a part of “traditional” media. Let your personality, your perspective, and your style shine through the writing. This will be one of the most powerful draws for your audience. For a great example of this check out Renegade Mothering.
3. Be specific and concrete in whatever you’re covering. Ask yourself: What, specifically, is this post about? Maybe even sum it up in one sentence before you start writing.
4. Use active voice and strong verbs.
5. Omit needless words and phrases.
6. Attribute your sources with hyperlinks. Give credit to ideas, text, photos, etc.
7. Use sub-headings, lists, key words and boldface type.
8. Be specific with headlines. Be clear. Use key words. Avoid puns.
9. Learn to be your own editor. Write. Save. Wait 15 minutes. Come back. Read it again. Then publish. Then read it again.
10. Mistakes, errors, typos and misspellings undermine your credibility. Run spell and grammar check.
11. Use hyperlinks to send your readers to other resources, blogs, or interesting material. They are not chained to your website the way they were once chained to a newspaper or magazine.